Are you a Real Estate Agent who has spent countless hours cold calling your database trying to gain trust and eventually convincing someone to list their home with you or purchase a home you have listed?
The Kingdom can't get those hours back for you, but we can prevent you from wasting more time calling people who aren’t interested in your service. Thanks to a method called inbound marketing using HubSpot and the power of digital marketing say goodbye to cold calls.
Gone are the days where you start by being sat at a desk with a bunch of old home registers and told to call through the hundreds of people who may have been looking to buy five years ago. Buyer behaviour has changed, in the year 2020, the first thing any of us do before making a decision is to go to the internet and google it.
We know how to reach these people and feed them the information they are looking for so they can pre-qualify themselves and CONTACT YOU! Yep, that’s right we bring the leads to you.
How is inbound marketing different from traditional marketing?
Before internet marketing boomed, Real Estate Agencies had to buy space on TV, Radio and Newspapers in an attempt to build brand awareness and reach potential clients. However, they never really knew if they were entering the right audience and didn’t have any real way to report on the success of these mediums. Those channels of marketing were based on their geographical location and not on their buying stage, so Agencies could only hope that they were reaching the right people who were in the market to buy or sell real estate.
Inbound marketing is quite the opposite. The internet is used by potential customers who are searching for new homes and the right agent to sell their existing home. They tend to ignore traditional marketing channels. As a result, your website, social media channels and all other digital channels have to be optimized for their search results.
Primarily inbound marketing works with the modern-day buyer behaviour and uses the internet to qualify potential customers and bring them straight to you. This method is in complete contrast to the old ways of outbound cold calling and traditional marketing channels, which had you trying to sell your services to people who aren’t interested.
Why do all Real Estate agents and agencies need Inbound Marketing strategies?
Buying or selling real estate is a considerable investment, and the people involved want to know that they can trust their real estate agent and build a relationship with them. This relationship-building begins with inbound marketing.
An efficient inbound marketing strategy provides benefits for you and your clients, and the results are incredible.
We all know that quality trumps quantity any day of the week. Using traditional methods of marketing might reach a huge amount of people, but you don’t know what the quality will be.
Using inbound marketing for real estate agents, you can identify the qualified prospects by their behaviour such as clicking on the email you sent them, the contact us form, or the book a meeting. Although your reach might be smaller, your conversion rate will be higher as they are seeking you and your services out, they already want your services by the time you are on the phone to them.
Its always been very hard and almost impossible to track ROI on the traditional marketing channels. Inbound marketing is much easier; being able to use HubSpot and your social channels, you can follow how effective your inbound strategy is. Being able to see the effectiveness of your strategy in real-time means you can tweak and change your methods to perfect them. Knowing what your ROI is on your marketing strategy is so important, and you will be able to make better decisions on where you spend your money.
One of the biggest hurdles facing Real estate agents is trust. Inbound marketing focuses on informative content so your potential clients can research you and build the trust process before you have even made contact. They can have the ‘soft sell’ and get to know more about you and the company.
The cost per click for inbound marketing is approximately 62% more than traditional channels. Some of the reasons for this is the higher conversion rate for inbound marketing is you are targeting the correct people. Others are the lower cost for social media channels compared to banner ads for advertiser ads, for example.
Inbound marketing tips for Real Estate
By now, you will understand the benefits of inbound marketing for customers and yourself. The catch is, inbound marketing only works if it’s done right. Inbound marketing is a multi-channel, ongoing strategy, so you need to stay consistent and trust the process for it to work.
The inbound marketing strategy can be adapted across all industries. However, some basic principles make up inbound marketing. If you want to have success through inbound marketing, you need to stick to these basic principles.
Create Relevant Content
Creating content that is answering the customer’s problems before they even know they had them. Content that is informative and unique. Making sure that the content you are creating is relevant to the service or product you are selling and the information your customers are looking for pushing it out through email, social media, and so on.
Creating relevant content is not just beneficial to your customers; it will also help your website rank higher on google as you continue to add trusted content.
Optimize your website for search engines
Consumer behaviour shows that almost everyone starts their search by typing into a search engine. That means that you need your website to be one of the first to come up when people are searching.
When creating any content, whether its email, blog post, home pages, staff pages they should all contain key works. Keywords- the words and phrases that people search for to find the answers they want to solve - are a huge part of search engine optimization. By creating content for your website, you will naturally be using these keywords and phrases so the more you create, the better your search results will be.
Stay active on Social Media
While platforms like Facebook, LinkedIn and Twitter are created for sharing content and driving traffic back to your website, they are also platforms to build brand awareness and increase engagement with our audience.
Sharing your content across these platforms allows you to be active with your audience like answering questions, providing advice, and addressing concerns your customers may have. The public aspect of these platforms also gives potential customers a chance to see you as a real estate agent being active in your community and being quick to respond to people's questions and helping with their concerns - building trust with your audience!
Track, Monitor and Review
It’s great that you have done all of the above, but how do you know that it is working? That's why you need to track the campaign and monitor its effectiveness and conversion rate. From your findings, make sure you are always refining it for even better results.
Inbound Marketing and Real Estate - A Perfect Match
Using inbound marketing, you will be able to reach potential customers without having to consistently cold sell to everyone. You can bring in new pre-qualified leads and a higher conversion rate. Not only that you will create brand awareness and start the trust-building process before you have even spoken to them.
Discover how inbound marketing can help your business and attract quality leads with a higher conversion rate.
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