What makes inbound marketing so powerful?

Why should you dedicate your website to inbound marketing?

Inbound Marketing is the process of using your website to attract, convert and delight customers.

Your content takes your customers on a journey of trust with content that is helpful to them. This is the key to inbound marketing. Prospects visit websites on the internet to learn about their potential purchases.

The businesses website pages that provide the best answers are the ones you trust the most, and from there, engage with further. Consumers typically start with a low level of trust for the sales process. By providing highly informative information, you gain their trust and the chances of a sale increase.

The internet means that consumers have all the information needed at their fingertips, and don’t want salespeople to educate them.

 

Businesses that happily give away the information to their prospects are educating them on the purchase and will gain trust.

Screaming buy now, and contact us does not educate prospects, rather the opposite, it intimidates them.

The more pages of content they view that helps them, strategically the greater the instruction, the greater the trust.

Take your prospects

on a journey of trust. Provide them the answers they need to make their purchasing decision and they will trust you.

So how do you create inbound marketing website pages?

The most important thing is to put yourself in the prospect shoes. Think about your own purchasing experiences.

The internet means that consumers have all the information needed at their fingertips, and don’t want salespeople to educate them.

Is your website answering your customers' questions in a way that is not intimidating? If not, then your consumers will head to your competitors' pages that do a better job of educating them.

No longer is the "contact us" button good enough to convert on a website.

You need to have content that helps your customers and provides insights that they wouldn’t otherwise get.

Strategically your website needs to be structured so that the natural flow of this investigation results in a mutual connection.

Fire up your website by connecting HubSpot. When you connect with HubSpot in the back end of your inbound marketing website, you are able to see who was on your website.

 

47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

Your website is the center of your marketing. We guide you with a plan to renovate and turn your website into a powerful lead generating asset.

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The Kingdom Inbound Marketing Agency Adelaide
The Kingdom Inbound Marketing Agency Adelaide
The Kingdom Inbound Marketing Agency Adelaide