Comparison between HubSpot and Marketo

HubSpot vs. Marketo. This is a showdown between the two biggest marketing automation companies in the marketplace today.

What is marketing automation?

Marketing automation brings together digital tools into one easy platform, making the life for marketing managers and business owners so much easier. 

By using automated marketing software tools, you can streamline your operations and spend your time creating content that is interesting and engaging to your potential customer. In this comparison, we compare the two market leaders, HubSpot vs Marketo.

The results and graphics are sourced from 

HubSpot includes the following tools.



Social Media


Lead Management

Landing Pages


Marketing automation




A/B Testing

CRM Sync

The HubSpot CRM 

HubSpot™ CRM gives you everything you need to store contacts and companies, track deals, and manage tasks easily. Personalise your views, create custom fields, and filter to find your best contacts instantly.

Marketo includes the following tools. 

Marketing automation

B2B marketing & lead management

Marketing management

Budget & calendar

Real-time personalisation

Personalisation across channels


With the built-in analytics of a program like HubSpot, you spend you time understanding what is working, generating leads, rather than trying to make many different platforms work together.

Provided by third party review company,, they compare the differences between market leader HubSpot and its competitor, Marketo.

What is Inbound Marketing?

Inbound marketing is at the core of the HubSpot process. This process attracts your customers with engaging, trust creating content, which then helps you convert and close the customer. You spend more time closing deals than wasting time cold calling.

Combined with the advertising engines of Facebook pages for business, these tools are become lead generating machines - with a dynamic growth often the result.  


Speak to The Kingdom and discover how our inbound marketing and lead generation techniques help Melbourne, Sydney, Brisbane, Gold Coast, Perth and Adelaide businesses grow sales fast using the HubSpot™ Marketing and CRM platform. We create inbound marketing strategies that get you sales.

The 30 Greatest Lead Generation Tips, Tricks and Ideas.
The Kingdom Knowledge Hub
The Kingdom HubSpot Adelaide