Are you giving your content marketing enough time to build trust with your followers? Successful content marketing requires a greater investment in patience than disruptive forms of advertising and marketing. Discover what content marketing is here.
Content marketing needs a couple of things to be successful.
It takes significant time to create the initial content, regardless of what form this will take.
It takes time to develop your editorial style.
It takes time to find the topics that are engaging and interesting for the audience.
The more content that you create that adds value to your prospects and readers lives, the more they will trust in your business.
Of course, once the audience's trust has been gained, they then need to require the service you provide.
If you are looking for a quick fix, then traditional media may be for you. This is advertisement through interruption. "Old" advertising used to be effective, but it's become very difficult to have success with this method of marketing in today's age of digital fragmentation and constant distractions.
While mass-market marketing requires huge budgets these days because of the level of fragmentation, there is an alternative. Content marketing using inbound principles. Do you know what inbound marketing is? If not... discover more about inbound.
There is no quick fix and patience is a necessity. Patience is needed for all marketing to take effect, so are you giving your content marketing enough time?
Is your website designed to nurture your content and deliver it accurately and effectively to your audience?
Do you have an automated marketing program, like HubSpot, Marketo, Infusionsoft or Pardot, that will allow you to identify the level of interest your customers have in your website?
Is this interest, once identified, being converted into leads through superior content creation on a day-by-day basis?
All these questions need to be considered.
How do you measure web statistics? How can you improve future work if you don’t identify the strengths and weaknesses of past work?
How long do businesses take a large volume of questions before they ask “does this mean that content marketing is all too hard”?
Given time to take effect, content marketing will build a loyal customer base. You are creating trust with your audience. Once this base has been built, you then are able to grow your business quickly.
Furthermore, the business assets/content that you are creating along the way is more than likely a greenfield asset that can be used over and over again.
Building up a blog site and web app page is unique compared to mass marketing as it keeps on giving.
Unlike pay and pray marketing where you may need to pay continually for traction, inbound marketing continues to deliver long after you create the content through its evergreen content and shareability.
Why not get started today? The Kingdom has a range of first steps, none of which cost money and all of which provide you strategic marketing advice, preparing you for the future.
Speak to us today to discover more about how we can help. Check out our events page for the latest free seminar in your city. We regularly go to Melbourne, Sydney, Brisbane, Adelaide and Perth, plus broadcast by webinar to a global audience.
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