Why You Should Have Goals For Your Content Marketing

Do you have marketing goals? Many businesses will have sales goals and KPI's but what about marketing? 

As an inbound marketing agency we are working with clients on a daily bases wanting to get more sales and leads for their business. In nearly all cases though, the businesses that we work with need help with defining their specific marketing goals. 

With sales and marketing joined by the marketing-technology revolution it is time to give your Marketing some SMART goals.

Download the free SMART Marketing Goals Template

What are SMART goals?

HubSpot, the inventor of the inbound marketing movement define them as goals that are:







These goals are the basis of our outsourced marketing service to ensure you get return on invesment for your inbound marketing and social media investment. Working with our award winning HubSpot developer team, we take your goals and build you a website based on Growth Driven Design principles. 

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Zaahn Johnson and Adam Steinhardt discuss the power of SMART goals in this episode of The Kingdom Live. 

Discover more:

What Is Growth Driven Design?

Download a SMART Goals Worksheet

10 Reasons To Outsource Your Marketing




About The Author


Adam Steinhardt The Kingdom Chief Executive Officer. After 14 years as a pole vaulter, representing Australia, Adam was the founder and Managing Director of Next Byte - Australia's largest Apple Reseller back in 1995. After ten years in the business, he sold out and in 2009 founded The Kingdom. As CEO, he is the head of the HubSpot Inbound strategy, creative direction, account management and making sure that your business profits by using our services. Adam is Inbound, HubSpot and Partner Certified by HubSpot. In September 2015 The Kingdom was presented the HubSpot International Partner of the Year award, and International Rookie of the Year Award. You can find Adam Steinhardt on Facebook Twitter Google Plus LinkedIn this website

Speak to The Kingdom, and discover how our Inbound Marketing and Lead Generation techniques help Melbourne, Sydney, Brisbane, Gold Coast, Perth and Adelaide businesses to grow sales fast using the HubSpot Sales and Marketing platform. We are Australia's leading Inbound Marketing Agency and the Hubspot International Partner of the Year 2015.

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