Are your sales leads getting harder to find? We reveal our trade secrets on how to build an organic lead generating website machine.
These 9 steps explain how we do it?
1. Deploy HubSpot.
Using HubSpot lets you view which of your contacts is on your website and we can see the links they click and the pages they are viewing. For a salesperson, this is a dream. Plus, the HubSpot toolset allows for fast deployment of website pages, live chat, analytics, call to actions, and forms to enable the quick generation of content to keep up with the competitive internet world.
2. Make the Website a Strategic Sales Tool.
Configure the website to be a sales lead nurturing website. Many websites are built based on a WordPress template to look good, not necessarily to be an effective sales site.
We build the website to get sales leads by helping your prospects learn about your goods and services
3. Divide the content into the Sales Funnel.
Create a sales strategy for the website. The content exists to help the customer with their pain-points and nurture them to a result that indicates if they are a potential lead.
4. Answer The Prospects Questions.
If you are not answering the prospects' questions via Google, then your opposition is. Your website must become one massive FAQ of your industry. Not just one FAQ page, but answering as many questions as you can that would be asked by the prospect.
5. How do we answer the questions the customer is searching for?
We harvest 100 questions focusing on the challenges that the prospects have. Then have the experts answer them.
Doing this guides the audience on a journey of trust to a call-to-action conclusion. The questions take the knowledge of the experts - your team - and make that visible.
This content gives Google the answers to the questions prospects are asking. As a result, the organic search goes up, and trust increases. As trust increases, the likelihood of a sales interaction increases too.
6. Targeted communications.
Using HubSpot, we create specialized lists that divide the prospects into the corresponding stage of the funnel. From there, we will furnish those prospects with the right content, using marketing automation to enhance their education and subsequent trust further. This is done by email and social media.
7. Conversion once there is trust.
Once we obtain, they will then be ready for contact, either initiated by using the meeting tools, forms, or live chat options in HubSpot. HubSpot has multiple tools that we can deploy easily and quickly that assist this sales process.
Automation allows us to be more patient as the digital tools will keep in touch with the prospects that are just beginning their journey.
8. Nurturing using digital tools.
We use email marketing to specifically talk to the prospects based on what stage of the funnel they are at. Gone are the days of mass email effectiveness. We create a specific content offer that matches the consideration phase of the customer.
To further supplement this, we will use audience re-marketing on Facebook, LinkedIn, and Twitter to increase engagement and to make the customer increasingly familiar with what you do.
HubSpot is a very effective tool that minimizes the labor time required to make all this work.
9. Cost and value considerations:
What is the cost of not changing? Staying the same in an evolutionary world is a dangerous tactic. The increase in content on your website is an asset that has a future realizable value. We would quickly expect to return the value of two deals to a B2B business.
Let technology do the heavy lifting, providing warmer leads to experienced salespeople. Top-level sales staff get more done and spend less time cold prospecting.
The power of a healthy sales pipeline allows you to pick off the quality deals that best match your business.
Plus, having the analytics to refine and improve your website justifies the financial investment alone.
If you would like help with your website we are offering a free website audit. We spend three hours on your website and give you plenty of tips to improve your lead generation.
Author - Adam Steinhardt - CEO
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