The HubnSpoke team of Adam Steinhardt and Zaahn Johnson are separated across the Pacific again this week discussing inbound marketing best practices.
If Google has the job to answer the questions of its customers, people searching, then who's job is it to provide the answers to Google?
It's you and your business.
Consider this, if you don't provide the answers to Google's questions that are being searched by potential customers, then who does? It is your competitors.
Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016) (Source: https://www.hubspot.com/marketing-statistics)
Do you want your competitors providing the content marketing that gives them the competitive sales advantage?
Naturally, no business wants to give their opponents a free swing at market share.
So how do you grow your website to provide the Google with the content it needs? It's all about creating answers to the questions that you are asked on a daily basis. In this episode we give you the tips to get your website answering customer questions faster and more comprehensively.
Our social media expert team helps you with understanding how Inbound Marketing works and makes a difference to sales lead generation
Google gets over 100 billion searches a month. (Mashable, 2015) (Source: https://www.hubspot.com/marketing-statistics)
Time to rip up your FAQ page, and prepare your entire site as if it is a Q&A. The more questions you answer, the greater the trust you get from your prospects as they come down the sales funnel.
If you are looking for the answers to get a digital marketing advantage then have a listen to HubnSpoke.
If you would like to get a free Inbound Marketing Assessment to learn how your website can generate more sales and leads then click here.